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The Heat - Sex ArticlesThe Heat - Sex Articles
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Emma Hewitt, Certified Sex Educator & Adult Toy Expert

Wellington, NZ

Emma Hewitt (she/ her) is a certified sex educator, writer, and host and producer of sex positive podcast The Electric Rodeo which won Bronze for the Best Sex & Relationships podcast at the NZ Podcast Awards in 2022, and the host of Adulttoymegastore’s official YouTube channel ATMS TV.

Emma has worked in the sex toy industry since 2014, and trained to become a certified sex educator through the Institute for Sexuality Education & Enlightenment (ISEE), and is our in-house sex toy expert and educator.

Emma is often featured in prominent news and lifestyle publications such as Stuff, Capsule, Mamamia and Beducated, and loves sharing her expertise to enhance people’s sex lives.

Her specialties are clitoral toys, anal toys, BDSM tools, cock rings, lube and body-safe sex toys. Emma is a sex-positive feminist and can be found enjoying a glass of wine, reading horny fairy books and going on walks with her favourite dogs Pixie & Peaches in her spare time.

Connect with Emma:

Emma Hewitt, Certified Sex Educator & Adult Toy Expert's Articles

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It’s the most wonderful time of the year! Top 10 time, when we reveal the most popular sex toys of 2024. These were the toys that sold over and over and over again and there’s plenty of familiar faces in the mix.
Posted in Sex Toy Guides
Sex Toys
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The team at Adulttoymegastore have put together their recommendations for Christmas gifts this year. Did someone say the gift that keeps on giving? Oh, we got you!
Posted in Sex Toy Guides
Sex Toys
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Nipple toys come in all sorts of shapes, sizes and weights (yes, weights) and there will be a toy to suit whichever type of nipple play you love best.
Posted in Sex Toy Guides
Nipple play
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Everything you need to know about Fleshlights, the super popular male masturbation sex toy. This penis stroker is one of the best-selling sex toys in the world.
Posted in Sex Toy Guides
Fleshlight
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Anyone that loves intense clitoral suction, quick arousal and a plumped up appearance needs a pussy pump in their lives! Here's why you should start pumping.
Posted in Sex Toy Guides
Sex Toys
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The 101 guide to choosing & using condoms. How to use them, the different types & how to get the right fit.
Posted in Sex Toy Guides
Condoms
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This is the ultimate guide to anal play, anal sex & anal toys. From how to prepare for anal to the best toys for beginners or advanced anal play.
Posted in Sex Toy Guides
Anal Toys
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Butt plugs are incredibly popular sex toys for people of all genders but do butt plugs feel good for women? The answer is yes, here's why.
Posted in Sex Tips
Butt Plugs
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Having an orgasm shouldn’t be the only goal of sexual play and pleasure but it sure can be fun when you have one. Here’s a rundown of what an orgasm is and the different types of orgasms you can explore with sex toys.
Posted in Sex Toy Guides
Adult Toys
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Kinks, fetishes and BDSM have become increasingly popular so what better way to learn some new terms than with our A – Z of kink, fetishes and BDSM terms?
Posted in Sex Tips
Bondage
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Sunday 24th July is International BDSM Day! Here's a quick rundown of the day, why we should celebrate it and a few tips for doing it!
Posted in Sex Tips
Bondage
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What’s the difference between a kink and a fetish? The terms kink and fetish are often used interchageably but they aren't the same thing. Here's a breakdown of a kink and a fetish and how the terms should be used.
Posted in Sex Tips
Bondage
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Fantasy sex toys are a specialized category of sex toys designed to cater to more unique tastes than your average dildo or butt plug.
Posted in Sex Toy Guides
Sex Toys
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There are plenty of benefits of masturbation. Obviously, it feels super good. But it can also reduce stress, help you sleep and encourage a higher libido and better sex with a partner. Masturbation is definitely good for you.
Posted in Sex Tips
Sex Toys
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The ATMS list of the top 7 masturbation sex toys for women and people with vulvas. These are our best-selling toys and a few staff favourites too.
Posted in Sex Toy Guides
Vibrators
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We're open throughout the Christmas and New Year period! Here's what you need to know about delivery.
Posted in ATMS HQ
Adulttoymegastore
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Masturbation is awesome. It’s pleasurable, it’s educational, and it often results in orgasms. Adding mindfulness practices into the mix can make your pleasure more expansive. Here's how!
Posted in Sex Tips
Sex Tips
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The Satisfyer Pro 2 just got an upgrade! Here's everything you need to know about the new Satisfyer Pro 2 Generation 3 and how how it differs from the original.
Posted in Sex Toy Guides
Satisfyer
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It’s that time of year! Here’s the Adulttoymegastore list of the best-selling sex toys of 2022.
Posted in Sex Toy Guides
Sex Toys
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A bondage gag is the perfect tool for getting into your role as a submissive. But there are lots of different styles, materials and sizes to consider.
Posted in Sex Toy Guides
Sex Toys
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Anal vibrators are amazing sex toys for stimulating the butt. Whether it's vibrating anal beads, a vibrating butt plug or a vibrating probe, these toys will stimulate your body for pleasure.
Posted in Sex Toy Guides
Anal Vibrators
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July 31st is National Orgasm Day! Having an orgasm shouldn’t be the goal of sexual play and pleasure but it sure can be fun when you have one.
Posted in Sex Tips
Sex Toys
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Inflatable sex toys come in all sorts of shapes and sizes and offer lots of ways to play. Our sex educator Emma Hewitt is here to give you the 101 on how to choose and use one.
Posted in Sex Toy Guides
Sex Toys
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Choosing the right harness is essential to successful strap-on play, if you're not sure which strap-on harness is right for you, check out this ultimate beginner's guide.
Posted in Sex Toy Guides
Strap Ons
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Wondering how to choose and use a penis pump? This guide by sex educator Emma Hewitt will tell you everything you need to know!
Posted in Sex Toy Guides
Penis Pumps
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Cock rings are amazing toys that have many benefits for the wearer and their partners. They can help to maintain an erection and increase sensitivity of the penis.
Posted in Sex Toy Guides
Cock Rings
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Wondering what's in your sex toys? This sex toy material guide will tell you everything you need to know.
Posted in Sex Toy Guides
Sex Toys
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The results are in, and our best-selling sex toys and sexual wellness products for 2021 have been revealed! Find out what they are...
Posted in Sex Toy Guides
Sex Toys
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Wondering what the difference is between Share Satisfaction dual stimulation sex toys Kama and Sutra? Sex educator Emma Hewitt weighs in.
Posted in Sex Toy Guides
Clitoral Vibrators
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Butt plug tails can be used as part of pet play or animal role play or they can just be a cute and fun addition to your anal exploration.
Posted in Sex Toy Guides
Butt Plug Tails
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Your butt is an area of amazing pleasure potential and there are so many ways to explore this highly sensitive area. Here's how to prep your body for anal play.
Posted in Sex Tips
Anal Toys
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A sex swing is not the hardcore accessory you think it is. They are also amazing tools for supporting the body and adding variety.
Posted in Sex Tips
Sex Swings and Poles
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May is Masturbation Month! The month we dedicate to promoting and normalising masturbation as a normal and healthy part of human behaviour.
Posted in Sex Tips
Sex Tips
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Masturbation is fun, pleasurable and has a lot of benefits. While using your hand is quick and easy, there are a few toys that can make it even better.
Posted in Sex Tips
Masturbators
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Clitoral arousal oils can increase arousal by stimulating the body and making you feel more sensation.
Posted in Sex Tips
Sex Toys
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If you don’t know about B-vibe, you are seriously missing out!
Posted in Sex Toy Guides
Butt Plugs
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Tingling foreplay or pulsating punishments anyone?
Posted in Sex Toy Guides
Electrosex
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Wear them under your clothes, wear them as your clothes or keep them strictly for the bedroom.
Posted in Sex Tips
Body Stocking
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Podcasts are taking over the world and I am here for it.
Posted in Sex Tips
Sex Tips
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Episode 4. Hide your toys from prying eyes – AKA your kids!
Adulttoymegastore
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If you are into anal play with a dash of BDSM predicament play, then have I got the toy for you. Anal hooks can be used by anyone and with a wide range of sizes, they are ideal for beginners, intermediate and advanced users. Here's our anal hook guide.
Posted in Sex Toy Guides
Anal Toys
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Take a deep breath and be honest about what you want
Posted in Sex Tips
Sex Toys
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Lubricant won't cause a UTI but it can encourage the growth of the bacteria that does cause UTIs. Here's how to choose the right lubricant if you are prone to UTIs.
Posted in Sexual Health
Lubricant
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Although Electrosex may sound a little scary, when used correctly, it is an activity that is much more about pleasure than it is about pain. 
Posted in Sex Toy Guides
Electrosex
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Sound porn, audio porn, auditory porn - we've got your guide
Posted in Hot Gossip
Hot Gossip
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Celebrate #PrideInside with our charity auction for Naming New Zealand
Adulttoymegastore
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The type of lubricant you use with your sex toys will depend on the type of toy you are using and the material it's made from. Here's our guide to choosing the right one.
Posted in Sex Toy Guides
Lubricant
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From Meow here in little old NZ streaming all the way to you, wherever you may be in the world.
Adulttoymegastore
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Looking after your latex clothing is easy. Here's how to shine your latex, care for it and clean it.
Posted in Sex Tips
Lingerie
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Calling all ladies that love masturbating! So, hopefully, all of you.
Posted in Sex Tips
Sex Tips
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The Satisfyer Pro 2 is taking over the world! Including the Guilty Feminist Podcast
Posted in Hot Gossip
Satisfyer
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Nipples: Instagram may hate them, but we love them!
Posted in Sex Toy Guides
Sex Toys
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It’s often considered the pre-game to intercourse but done right, foreplay can be the main event, and it can be super-hot and pleasurable.
Posted in Sex Tips
Sex Tips
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You want cool sex toys? I’ll give you cool sex toys!
Posted in Sex Toy Guides
Sex Toys
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When it comes to sex toys, the possibilities for fun (and pleasure) are pretty much endless. Here's a few tips to ensure a good time with sex toys in the bedroom.
Posted in Sex Tips
Sex Toys
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Buzz vs Rumble. The most important thing to consider when you purchase a vibrator, because not all vibrators are made equal. Here's the difference...
Posted in Sex Toy Guides
Vibrators
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Bondage play can include spanking! Here are 7 positions that will will help you bend over your lover here, there and everywhere. From beginner to advanced!
Posted in Sex Tips
Bondage
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Here's how to introduce sex toys into your relationship, because who doesn't like great sex?
Sex Toys
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Penis Plugs, AKA Urethral Sounds, are of the more daring play tools on the market. Don’t be afraid to give them a whirl, you just might like it!
Posted in Sex Toy Guides
Bondage
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Shop with ATMS and get rewarded with Pleasure Points! Here's how to get them.
Posted in ATMS HQ
Adulttoymegastore
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If you're a lover of booty play that fills you up, then boy do we have some big anal toys for you!
Posted in Sex Toy Guides
Butt Plugs
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Signing up for an ATMS customer account makes purchasing faster, and you get rewarded! Here's what you need to know.
Posted in ATMS HQ
Adulttoymegastore
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Get into character and explore some roleplay with these 7 seriously sexy scenarios…
Posted in Sex Tips
Lingerie
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Don't neglect the breasts! Here's how to satisfy her top half with nipple and breast play.
Posted in Sex Tips
Sex Tips
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Season Seven may be over but the dream doesn’t have to die. Here’s how to keep it alive and live out your Game of Thrones roleplay fantasies…
Posted in Sex Tips
Sex Tips
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Want a stronger erection for longer? A cock ring will keep you hard and give you a killer orgasm. Here's a guide on how to slip on a cock ring and let the good times roll…
Posted in Sex Tips
Cock Rings
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Does size really matter? If it does to you, then have a read about our top products for penis enhancement and find out what will work best to increase your size...
Posted in Sex Toy Guides
Penis Enlargement
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If you are thinking of trying pegging with your partner for the first time these are five of the best pegging positions to get your playtime started.
Posted in Sex Tips
Pegging
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Pornhub, known as the world's largest pornographic video sharing site, has teamed-up with sex toy manufacturers to launch a new "interactive" category.
Hot Gossip

Emma Hewitt, Certified Sex Educator & Adult Toy Expert's Staff Reviews

Sometimes a bullet vibes small size can reflect the power of it's featured vibrations. This definitely isn't the case with the Ro-Lux! It's power doesn't come at the loss of any beauty either!
This is our best selling lubricant for a reason! Easy to use, gentle, silky, long lasting and makes cleans up easy!
Perfectly shaped to hit the g-spot. Would've preferred the smaller end to provide more vibration, but still a satisfying experience!
Start off smaller and work your way up. Remember it's all about stimulating the nerve endings at the entrance.
Comfortable yet strong. Will fit most and is great for beginners or more advanced users.
Yo, yo, yo! This lip gloss is the goods.
Looks great, but beneath the sparkly world that I love lays a couple issues I just can't shrug off.
The batteries are suppose to last 80 minutes, but they kept on keeping on for me :D
I found this worked best when I was restrained. The delicate feathers went from an innocent tickle to a sexual tease in a matter of seconds!
Didn't fit properly, but still made the most of it! The opening is quite small, consider this before purchasing this pump specifically.
After a promising start this product ended up being too uncomfortable to use. Also, when buying a cockcage be sure to ask about your man about what colours he prefers, phallic fashion is a thing people!
Soft, quiet, long lasting and pretty! My only criticisms are that the silicone does absorb some of the vibration if you're looking for something really intense and it's not ideal for use with a partner.
Initially thought I'd dislike these. But after giving them a chance I really enjoyed it and so did the BF! Doesn't have to be as painful as you think.
The name really should have given this product away… it’s a basic Basix Butt Plug and that pretty much sums it up.
The Heat Sex ArticlesThe Heat Sex Articles
Guest
8th December 2024
rating 5.0
Verified Purchaser
Communication is 100% on point. Love the frequent updates about my package. Amazing quality stuff. Super fast shipping too. Highly impressed!
Jill
7th December 2024
rating 5.0
Verified Purchaser
Excellent products, product range and price range. Fast delivery, even to rural addresses, and they keep you informed all the way. Now may II go back to playing instead of writing a review please?
Jonny
5th December 2024
rating 4.0
Verified Purchaser
good products, good discount, fast shipping
Guest
5th December 2024
rating 5.0
Verified Purchaser
My review concerns purchase and delivery, as this is a gift. Easy navigation of website, and checkout. Discounts automatically applied. Very fast delivery, in plain packaging with no company link outside. Packaging very good and sturdy, without being bulky.
Subscribe and be in to win a Share Satisfaction gift pack.Value $500. Valid all December. T&C's apply

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